Hi I’m Seema Ponda Alexander,
and I love business (period). You could say it runs through my veins.
My parents were immigrants from India, who came to the U.S. with nothing….literally and with hard work and a lot of sweat equity they were able to build a small empire with a grocery store, a travel agency, and the first vegetarian restaurant in Washington DC. My mom was the main chef / manager of the restaurant and my dad worked the travel agency. I started my career at 12--working caterings, managing staff, making food, and being the cashier. I learned very early on what “rolling up your sleeves” means. My story has a lot of twists and turns, so I thought it may be fun to share it with you in numbers.
My Life in Numbers So Far
Started working at 12.
1995...the year I graduated from high school, family life and business hit a serious rough patch--we lost our family business after 20 years to bankruptcy and my parents’ marriage ended after 24.
In 1999...graduated from University of Maryland after studying all things business with a focus on marketing and finance.
Moved to NYC in 2001, 3 months before September 11. #nowords
Lost my dad 4 months later. (Let’s just say it was one of the most intense years of my life).
Ran away from entrepreneurship to gain some much needed stability and became
a brand / marketing / business development strategist at a Fortune 500 Company for 13+ years
(even though entrepreneurship was embedded in my DNA).
Became a wife to my 1 and only soulmate, Kishan Alexander.
Completed my MBA (focus in Marketing) in 2 ½ years while working full-time from Fordham
Became a mom to 2 amazing girls, in the span of 5 years, my loves Sareena and Raina.
Built large scale marketing campaigns and strategies for billion dollar businesses.
Started a side hustle consulting practice serving small businesses for over 7 years, while continuing
to climb the corporate ladder.
Was named one of the top 20 rising stars in financial services marketing (JFAM) in 2013.
Enjoyed my first 15 minutes of fame with my picture appearing in Times Square (I rang the closing Nasdaq bell)!
Singularly focused on becoming a Chief Marketing Officer of a large company my entire professional career...
Until I wasn't. In 2012, I got an illness that nearly took my life and almost died 2xs in 1 week.
Everyone has theirs, THAT was my wake up call.
I was leading this so-called successful life from the outside but inside I felt trapped. Ironically, the further and more accomplished I got, the more stuck I felt.
I was the breadwinner--I was the Powerhouse, how was I going to give up the money, the perks, the benefits, while having some real obligations?
I realized that cliche about life being too short, was true...and I had better start to design the life that I wanted to live---or what was the point? I wanted more creativity, more family time and most importantly I wanted a business of my OWN, and I didn’t want to kill myself trying to create it either.
So I left my 〜200K secure corporate job, while I was pregnant with my second child, and stepped off the cliff.
There was no net, there were no guarantees.
It didn’t seem responsible based on my circumstances, but I knew one thing for sure: I couldn’t live that way another. single. day.
Good news is, I took the leap so I could CREATE the NET.
If you split me open, i’m sure my DNA says Entrepreneur all over it. Truth is, I am an Empowerment Junkie. I LOVE to see my strategies making people thrive versus survive. And that desire, that drive, is what took me through my corporate transition and got me to the place I am today.
Nuts + Bolts: The Seema Secret Sauce
(a sneak peek into my toolbox)
I partner with CEOs, entrepreneurs and disruptors to maximize their credibility, productivity, and profitability in their business through my Stand, (Re)Brand, and EXPAND growth framework. When it comes to building a viable, sustainable business, you need to think through your brand, operations, profit model, customer service, technology, marketing, B2B and B2C strategies and more.
Working with me will be like having an extension of your executive team to provide you with brand and business expansion insights, be your sounding board for critical decisions, recommend reliable vendors / tools, and mostly, to keep you accountable and aligned to create, build, and serve your customers in every way you have dreamed possible. When people ask me what my passion is and what makes me happy everyday, I say, “I love thinking about things others don’t when it comes to their business. Helping passionate entrepreneurs BUILD a VIABLE, PROFITABLE, SUSTAINABLE business--while doing what they love.” Let me help you connect all the dots and help you scale your impact and proft driven business.