Today I am going to share the #2 business growth barrier that I see all the time that hinders many entrepreneurs from building momentum.
Business Growth Barrier #2:
When your brand messaging is not representative of what you actually do.
If you walk into a room and ask people you know, “who am I and what do I do?” and you are receiving different responses all the time, your brand message is not clear — to you or to them.
If you are consistently changing your pitch like the direction of the wind, you are the reason people are confused on what you do.
It leads them to make assumptions about your business and hesitate to recommend anyone to you because they themselves are not clear (and part of them thinks you are not either).
In addition, as you grow as an entrepreneur your ideal client and products / services may too.
Ensuring your website is aligned to you now and representative of who you are, your brand, and the people you want to serve is essential as well.
Here is the pro tip to develop a strong, clear brand.
If you have been following me for a while, you know I always talk about a concept called, “Lead with One.”
Pick the core area that you can be known for that simply: marry’s your ideal client’s market need with your zone of genius.
A lot of people lead with what they believe their audience needs.
But when you lead with what they want and then give them what they need, it’s when the real opportunities come knocking.
Once I started leading with being who I am, a business strategist and brand builder for entrepreneurs and startups, it became much more clear to people what I do–and much easier for me to represent myself at networking opportunities, online, in marketing copy, on blogs, in PR, etc.
I stopped being everything to everybody.
I became the go-to strategist to people who wanted my services.
What will you lead with?
Declare it to yourself first, and then declare it to the world.
Be consistent and see the impact it will have on you and your brand.
Tomorrow I will share the #3 barrier to business growth (the last in the series).
Reply to this email and let me know your thoughts on this and if it has held true for you now or in the past.
With Much Gratitude,
PS: If you need clarity on growth strategies for your business, schedule a complimentary discovery call here. Remember, your next move (and passion) could change the world.