Business Growth Barrier #3: They Don’t Nurture Repeatable Sales from the Same Customer
I am sure you have heard it costs 7xs more to obtain a new customer versus nurture the ones you already have to an additional sale.
If someone has purchased a product/service from you and they have had good results through what you had provided, they are more than likely to purchase again.
The key is that they can’t feel like the sale was transactional.
They want to be nurtured.
They want to be heard.
They want to feel like you are the person who has the solutions for their biggest needs.
They want to be provided an opportunity at the right time to be offered the next product that will help them solve for their current pain point.
You can start with a low-cost product or a high-cost product with this client — depending on what marketing strategy you are using, but there always is an upsell, a follow-up product or a complimentary product that you want to make sure you plan for–so you are not leaving money or impact on the table.
I shared all these common business growth barriers with you so that you are aware of what may be happening in your own business.
It’s important to self-reflect and be honest with yourself to ensure to pivot as needed to continue to grow vs. feeling unaligned with your own business.
The other reason I wanted to share these barriers with you is to tell you that I can help.
I have a new custom business audit that I am now offering my clients and wanted to share the opportunity with you.
This is where I personally do a deep dive audit of your business and provide my perspective on where your biggest growth opportunities are, where you should invest more time and money and most importantly where you should stop focusing.
I know, it sounds complicated–but it’s not.
For more information for the Custom Business Audit, click here for more information and to sign up.